I came across this novel customer service (or is it experience) strategy today. Using Twitter, Best Buy are connecting directly with their customer on a one-to -one basis. Real personal service.
I'd love it to work and look forward to more of the same.
You can read more on it and see some 30 second ads for the service at Barry Judge's blogsite:
http://barryjudge.com/twelpforce-%E2%80%93-blurring-the-lines-between-customer-service-and-marketing
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