Day four of the RIFM Results Rule Challenge.
Action Challenge #4: Create one new measurement around something that’s critical to your success, but that you aren’t measuring today.
I’m challenged by this challenge. You see with a background in math/maths (dependent on what side of the Atlantic you are reading this), I know that you can make anything significant. Lies, damn lies and statistics.
Secondly, I’m a firm believer that you get what you measure. For example, if you stress the importance of frequency of meetings as a sales performance indicator, then you will get a high number of meetings recorded. Do they produce more sales? Unlikely. Most probably, sales executives enjoying a latte with a client who has no intention of buying!
So to meet the challenge you need to make sure that your measurement is not a stick, but more a carrot (read Dan Pink’s Drive for a greater insight), and that everyone buys into the concept and vision. Best to make the measurement qualitative rather than quantitative. If things are getting better, then things are moving forward.
My measurement? I’ve read a great number of books and tabbed key points with post-its. My intention is to turn these into keynote mind-maps so I’ll be measuring how well I meet this commitment. Blogging them soon!
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