I'm a regular follower and subscriber to Steve Cunningham's Readitfor.me book summary service. His latest summary, Results Rule, by Randy Pennington is augmented by a number of challenges which take forward key points from the book.
Steve sets out one challenge per day that we should take on to turn the big idea into action. So not being one to shirk from a challenge, here goes.
Action Challenge #1: Find one person at work this week who you aren’t great friends with (yet). Ask them to go grab a coffee and get to know them a bit better
Action #1. Working within one of my clients with whom I’m spending a lot of time at the moment, I got the chance to sit on the interview panel for their CMO. Now while, you find out a lot about someone through applications and interviews, much of that is formal, structured and focuses on business expectations rather than the individual themselves.
Taking on board the Monday challenge, I had coffee with the new appointee and found out more about who they were what makes them tick, what their challenges are and what they want from “life , the universe and everything”.
Turns out – serendipitously – that our paths crossed earlier when they were an undergraduate participating on a entrepreneurial programme at University and I was one of the “Old Grey’s” wheeled in to give the some practical advice. Small world.
Now, co-creation plans are underway to work to promote social media marketing in the client and RIFM will be one of the sources of inspiration!
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