Libraries and bookshops are having to extend their premises to allow for the ever growing number of books outlining how you should embrace social media as the new enabler in your business.
Why? Haven’t we all been social way and haven’t we always shared our experiences? This goes way back to prehistoric man painting his hunting sagas on the cave wall and recounting of adventures round the camp fire.
We want to be social because we want to belong and we want to feel appreciated. We want to be connected. So forget about the “media” and focus on the community, the content and the consequence.
A great book which covers all of these areas and one I highly recommend is Six Pixels of Separation, by Mitch Joel.
To give you a flavour, here is Action University’s summary.
My main take away from the book was the need for authenticity and consistency within your various networks. If you are not yourself and consistent in your approach - in what you say and how you say it – then you are at risk from becoming a social spammer and we all know how much we hate that!
Oh, and don't forget to make ripples!
Want a copy of the summary for future reference. Here you go! (Similar summaries of equally useful books are available in earlier posts).
Hat tip to Emerson, Lake and Palmer for the blog title!
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