Bill's Blog

Brian says "Engage!"

Often, when I'm running "Innovative Use of ICT" workshops, we turn to social media and how should a company use tools such as Blogs, Facebook and Twitter.

I'm by no means an expert, but could be called an interested dabbler and use each of the above media myself. Personally, I think the best strategy is to try it out for yourself and not to be afraid that you might get it wrong.

However, I also recognise there are others who can claim the expert moniker and if they suggest a specific road for action, then I most certainly would consider following them. Steve Cunningham of PolarUnlimited is one such person and I regularly follow his reviews and recommendations on Action University and it was with some relevance that his latest review is of Brian Solis' latest book "Engage!".

Here is the summary for your benefit.

A worthy reference document for all, don't you think?

Are you all Meshed up?

My current read is “The Mesh, why the future of business is sharing” by Lisa Gansky and, unusually, I wanted to bring it to your attention even before I’ve finished reading it!

I believe it’s going to be a business model changer. There are books that make you think but more important books like the Long Tail and Free by Chris Anderson, (and I suppose any book by Malcolm Gladwell or Seth Godin), that make you act. The Mesh is such a book. I think we will see the emergence of mesh businesses over the forthcoming months and years as we trim our structures to the core – to our key value adds – while we leave the rest to someone else.

So what is a Mesh business?

Firstly, Mesh business share. Not one way sharing like outsourcing, but more quid pro quo and for the benefit of their clients. Secondly, Mesh businesses are on-line active. They are keyed up in the use of web tools to manage their transactions. Thirdly, Mesh businesses focus on the physical rather than intangible, so there generally is an “shared” asset you can touch involved , say a car, a hotel room, a piece of equipment. This is not to say that service businesses can’t be part of the Mesh community. There is a place for service also, but in support of the physical experience. Finally, Mesh businesses are promoted by word of mouth, by good referral on good experience. Again web tools, specifically social media are prevalent.

So are you, or could you become a Meshed business? Can you team up with another group of companies to deliver the elusive synergies? I’m interested to know.

For another summary of The Mesh, check out Action University’s perspective below.

Want a copy of the summary? Download it here.

 

Just take a pebble...

Libraries and bookshops are having to extend their premises to allow for the ever growing number of books outlining how you should embrace social media as the new enabler in your business.

Why? Haven’t we all been social way and haven’t we always shared our experiences? This goes way back to prehistoric man painting his hunting sagas on the cave wall and recounting of adventures round the camp fire.

We want to be social because we want to belong and we want to feel appreciated. We want to be connected. So forget about the “media” and focus on the community, the content and the consequence.

A great book which covers all of these areas and one I highly recommend is Six Pixels of Separation, by Mitch Joel.

To give you a flavour, here is Action University’s summary.

 

My main take away from the book was the need for authenticity and consistency within your various networks. If you are not yourself and consistent in your approach - in what you say and how you say it – then you are at risk from becoming a social spammer and we all know how much we hate that!

Oh, and don't forget to make ripples!

Want a copy of the summary for future reference. Here you go! (Similar summaries of equally useful books are available in earlier posts).

Hat tip to Emerson, Lake and Palmer for the blog title!

Mahout the Change

Like their previous book, “Made to Stick”, the Heath Brothers, Chip and Dan have another insightful title in “Switch, How to Change Things When Change is Hard”.

It’s really work reading in full but to summarise, it covers a strategy to manage the dichotomy of our minds: our rational side and our emotional side. The Heath Brothers prefer to use the more colourful analogy first introduced by Jonathan Haidt, in “The Happiness Hypothesis”, namely the emotional Elephant and the rational Rider.

The weakness of the Elephant, our emotional side is evident: looking for the quick payoff rather that the long term goal. When attempts to change fail, it’s usually the Elephant’s fault but it can also be as a result of the rider not being able to control the Elephant long enough to reach the destination.

The book sets out a three-part framework for change:

Direct the Rider: What often looks like resistance is in fact a lack of clarity. So there is a need to provide crystal-clear instruction.

Motivate the Elephant: What looks like laziness is often exhaustion  - a put upon Elephant by a forceful Rider. It’s critical that you engage with people’s emotional side, get them connected and on the path to cooperation.

Shape the Path: what may look like a people problem is more likely a situational problem; what is the Path? When the path is clear and well defined change is more likely.

I’ve a background in IT and software development which could readily benefit from the framework. I’ve often heard developers say, “our biggest problem is users” but is it? Developers fall in love with their code and don’t like feedback from testers and as a result any changes arising from testing are mere “tweaks”. How does the framework effect the change and align software releases much closer to the customer’s needs?

Direct the Rider: Set the scene. Point to the destination of a celebration of a successful software package. This certainly floats the developer’s boat with the peer appreciation (and CV content) it brings. Set out the steps to get there: closer understanding of the end user, better appreciation of their needs, features that the customer needs not those the developer wants to develop.

Motivate the Elephant: Get out and get on. Get the developers out of their cubicle and next to users to experience the issues first hand. See the user’s pain. Experience their frustration. Put a name to the issue: Steve’s problem, Carrie’s confusion.

Shape the Path: Many developers have the best of equipment, unlike the end user who may have had his technology for a number of years. Swap the best for the common and then you are truly developing for your user and you will more easily create a solution that delivers.

There are many more gems in the book and here is Action University’s take.

 As a friend of Action University, I’m privileged to be able to offer you the summary as a download. You can find it here.

So, have you made a Switch? Would the framework have helped? Do you have examples where you have motivated your elephant? I’d love to hear.

Forget social media, lets learn!

As a number of companies look to social media for marketing advantage, very few, and here’s your opportunity, have considered the wider impact of the social tools on learning. Are your people not your best asset? Should you not be giving thought as to how these assets can be enhanced?

At a recent workshop I attended, given by Hamish Taylor, former CEO of EuroStar and Sainsbury Bank, he stated, people were at the core of innovation and innovation leads to competitive advantage.

I believe companies could be on to a great thing if they use all of the widely available social media tools for professional development. Is it not always easier to share in a learning experience?

Here’s the take of Action University, put together for social learning and their summary of the equally aligned book by Tony Bingham and Marcia Conner,"The New Social Learning".

 

So, what’s your take on social learning? Is it a more profound way of using the tools we see many companies approaching but never getting past first base?

What to start off your social learning and share the summary? You can download it here.

Happy learning!